Upgrade Your Business Card.
We all want a great business card that connects with people and makes them say “Wow that’s cool!” A great business card isn’t just a device for sharing information to prospects. A business card is an opportunity to connect on a personal level with someone new. Even though we live in the digital age, business cards will never be replaced by a digital tool because face to face human interaction will always be a part of how we operate. So, incorporating an appealing business card is very important. Your business card is an element of your brand and your brand is someone’s assumption of you as a company. This is why we need to convey the right information about who you are and what you do in a noteworthy, influential, and eloquent manner.
To begin, find a high-quality material, a team member at International Minute Press can offer suggestions about what will work best for you. Using the right grade of cardstock will ensure your business cards last and won’t break down easily. Once you have your cardstock, customizing the key details of your card will make the difference between someone remembering to call you or throwing your card away.
So, what improvements should you make to your business card to ensure people not only see it but remember it? Here are some easy fixes to ensure your business card transforms into an influential association tool that attracts prospects to your business.
Always include a Logo & Tagline.
The two elements that should always be included in your business card are your logo & tagline. You want your business card to be an identifier for you and your brand. By carrying your business identity onto the card using your brand colors, logos, and unique features you offer your prospects something that is solely you to connect with.
Anyone that has your business card in their hands should be able to recognize your brand & promptly notice wherever they may see it in the future. Typically, you will have your brand elements displayed on your website, your outbound marketing, and your office locations.
Your Name and a Job Title people understand.
Most business cards include a name and title, but many people still make mistakes with this. Primarily, how you print your name. If your name is Jacob but you choose to be called Jake or Jay, put the name you use in general conversation on the card. The goal is to give the card to people who may be interested in having a conversation with you. If you present yourself as you like to be called, you avoid awkward re-introductions in the future. A business card isn’t destined to deliver genealogical evidence, rather it is for introduction.
What about your job title? As a small or midsized business owner or as someone applying for a job with a new company you probably have many different responsibilities. How do you know which one to list on your business cards? The answer is actually rather simple. Use the one that describes your primary job responsibility for the work someone may hire you to do.
The average business card has the most formal title but not what the individual truly does. Typically, what you will see is CEO, Founder, or President. This is professional, but ultimately it is not helpful. Once a person leaves from the conversation where you passed them your card, they forget the details, and overtime if you are not contacted immediately then people will forget what your actual job was or why they should call you. If you want to keep your highest title, do so after you list your functional title.
Connection is Key.
Your contact information is the core of a business card. If you desire people to interact with you, you have to communicate to them how to do so. The trick is deciding what contact information you should incorporate. The key is to be direct with the action you want someone to take. You should pick one and make it simple.
The act of giving a business card to another person creates a personal connection among you & others. You do not wish to disrupt that connection by offering someone a generic firstname.lastname@example.org email or a main office number where they have to use a digital tree and the front desk before speaking with you. However, you don't want to be so personal as to give your home number where a child might answer the phone, or your personal email address. The solution is to give your direct contact as a professional, rather than the company, this keeps your personal info private. Also, only include a physical location if you have an office for customers. If you work from home or if you are a location independent employee your phone number is enough.
Go Deeper with your Website.
Today most everyone in business has a website. Simply placing your web address on a business card is not unique in our world. The goal of any business card is interaction. Ideally, captivating prospects by impressing upon them that what you do is significant, but you can go a step further by choosing the right web address. If someone is interested, they will search for the address on the card. It is important to send them to a page that has purpose. Think of the web address as your call to action.
You want to create a page with a friendly message or a short, enjoyable opening video where prospects get to know you better & appreciate how you can help them. To add incentive, place a special offer on the site for them or have content they can download as a thank you for connecting. Simply put, send prospects to a place that enriches the connection you've made with them in person while giving out your card. You should also make your web address short. This will increase the chance that someone will look at the page and it is also easier to remember. For example, https://www.impressnc.com/servicecenter/
Be Social with Media.
You can include your professional social media profiles on your business card. I do not recommend using all of them, it is important to be selective. You have a limited amount of space on your business card and you don’t want to overwhelm a prospect by giving them too many choices. Help your prospects connect with you, by listing accounts that will be meaningful to them. I recommend no more than 3. (i.e.) If you’re a contractor with lots of photos of homes you have built and have an active Instagram account, list that. You want to list your strongest profiles, not just your active social profiles.
What you choose to not list on your business card is as important as what you choose to use. You need white space. Think about it. Overstuffing a business card with information is a guaranteed way to assure no one will look at it. Don’t forget, the goal of a business card is to invite prospects to connect with you and no one appreciates clutter. White space can be other colors besides “white”. White space means there is empty space on your card for the information to be noticed clearly and with a natural flow.
A Touch of Originality.
We have discussed many practical ways to assure your business cards gain the best results. However, if you do all of this but lack originality your card will suffer. It will appear ordinary and dull. Be creative and show prospects what you do through your card design rather than simply telling them through your job title.
You want to make others smile, ask questions, and want to learn and fill in the blanks. Be original. If you are struggling to think of creative options, contact International Minute Press to help you think outside the box and discuss professional solutions for your business card. Provide people with an opportunity to contact you.