If you’re struggling to create an effective landing page for your business, check out these top 10 tips.
Social media is not simply about putting content out into the world, but rather about creating a two-way relationship with your audience—listening, engaging and building relationships.
Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow?
Darron Hollywood" Glenn will be re-opening his business, Hollywood Fit, this month after being approved by the North Carolina Department of Revenue as an essential business.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
How to become better with resumes In 6 minutes. Check out our 6 tips to improve your resume and check the eye of employers.
Just like our homes, businesses need a little freshening up every now and then. Today, we’re going to talk about six solutions to spring clean your small business.
International Minute Press is joining with other local businesses to help Gastonia, NC and the rest of the US Bounce Back. Check here for free business resources.
While every business encounters its own unique situations, navigating this crisis and carrying your business through it will take continued marketing.
The Metro Diner will be opening a new location of the chain in the new Franklin Woods commercial center that is currently being built in Gastonia.
When it comes to supporting local business, you’re not just helping your community—it supports you too. Check out these reasons why going local helps you out in the long run.
Memes are a great way to engage with customers, but as a business, you have to walk a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.
While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online.
What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.
International Minute Press is here to help you reach your customers. Once you know who and where your audience is, you need to make sure and build campaigns around their interests. Use keywords they'll be searching for and make advertisements that indicate that your client's products or service solves a problem for your customers. Read on to learn 5 ways to continue marketing your business in times of uncertainty.
How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.
A new residential development will be coming to Gastonia, just south of the city limits. The site is 55 acres in size and will have 85 modular homes.
Check out some of the ways humor can help your marketing campaigns, and even a few tips to establish your brand of humor.
If you want to grow your business and market online, here are a few reasons why you should implement LinkedIn into your social media strategy.
Writing an effective mission statement is vital to building a successful business strategy. Try out these tips to make sure your mission statement is as compelling as possible.
The Spring County Government Academy of Alamance County will be starting next month. Residents of Gastonia will want to attend this workshop to learn more about their countys government.
In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students?
Check out 4 menu design strategies that have come from the pros. A great restaurant menu design can enhance a dining experience, help customers makes satisfying choices and stimulate appetite. Master the basics and then take your restaurant's menu to the next level.
Taking a stance on a hot topic might seem like the right thing to do, but it can have a huge impact on the perception of your business. Consider the pros and cons before you do—or don’t—take action.
Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. Create effective infographics for your business with these helpful tips.
Your culture sets you apart from other employers, either in a good way or… not so good way. Ensure a great company culture that supports employees (and clients) with this handful of tips.
How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.
One of several new 7-Eleven convenience stores will be coming to the corner of Union Road and Neal Hawkins Road in Gastonia.
Your business card is an element of your brand and your brand is someone’s assumption of you as a company. This is why we need to convey the right information about who you are and what you do in a noteworthy, influential, and eloquent manner. Check out our tips to improve your business cards with a few easy upgrades.
Great content marketing moves the needle, and blogging is the best place to start. Read these five tips for starting a successful blog for your business.
Commit to change with this handful of new approaches to your marketing efforts.
When it comes to marketing, most small businesses stick to the traditional tactics. But branching into areas where few businesses tend to go can come with high rewards and set your business apart—like publishing a book.
‘Tis the season of giving, but for your small business, that might be easier said than done.
If you are new to designing flyers or trying to develop your skills and come up with new ideas, you are in the right place. International Minute Press will help you learn how to create a flyer with striking visuals and a captivating message.
An effective landing page is the backbone of any online marketing campaign. Draw in visitors, explain your value and generate leads for your business.
Improve your email address capture to boost your distribution list and sales.
A new exhibit has been opened at the Daniel Stowe Botanical Garden in Belmont.
Learn what UX is and how to apply it to your company’s marketing, chiefly your website.
Putting your business on Facebook, Twitter, Instagram and elsewhere doesn’t have to be daunting. Here are a few basic tips to get you going.
Even in the digital age, print's time-tested and proven effectiveness deserve to be part of your next campaign.
The American Institute of Graphic Arts (AIGA) will be holding its second annual Giving Gala next month in Charlotte. Residents of Gastonia will no doubt want to make the short trip to attend this festive holiday event.
You’ve heard about content marketing, but is it right for your business? Here are three approaches to ensure investing in this strategy pays off.
Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.
You want it to become recognizable in the eyes of both current and potential consumers. To help, we’ve come up with some tips to consider when designing your brand’s logo.
Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.
Here are just a few benefits you might discover when you join a professional organization.
If you’re looking to redesign your website or simply improve the performance of your homepage, keep reading for our list of must-have homepage elements.
McKenney-Salinas Honda in Gastonia is planning to move to the former Toys R Us property in Franklin Square next summer.
Before you ditch yours, check out our reasons why you should still be using one to navigate the business world.
Designers of a new art mural that will be coming to downtown Gastonia are seeking input from the community about what should it should display to best represent the entire community of Gaston County.