How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.
One of several new 7-Eleven convenience stores will be coming to the corner of Union Road and Neal Hawkins Road in Gastonia.
Your business card is an element of your brand and your brand is someone’s assumption of you as a company. This is why we need to convey the right information about who you are and what you do in a noteworthy, influential, and eloquent manner. Check out our tips to improve your business cards with a few easy upgrades.
Great content marketing moves the needle, and blogging is the best place to start. Read these five tips for starting a successful blog for your business.
Commit to change with this handful of new approaches to your marketing efforts.
When it comes to marketing, most small businesses stick to the traditional tactics. But branching into areas where few businesses tend to go can come with high rewards and set your business apart—like publishing a book.
‘Tis the season of giving, but for your small business, that might be easier said than done.
If you are new to designing flyers or trying to develop your skills and come up with new ideas, you are in the right place. International Minute Press will help you learn how to create a flyer with striking visuals and a captivating message.
An effective landing page is the backbone of any online marketing campaign. Draw in visitors, explain your value and generate leads for your business.
Improve your email address capture to boost your distribution list and sales.
A new exhibit has been opened at the Daniel Stowe Botanical Garden in Belmont.
Learn what UX is and how to apply it to your company’s marketing, chiefly your website.
Putting your business on Facebook, Twitter, Instagram and elsewhere doesn’t have to be daunting. Here are a few basic tips to get you going.
Even in the digital age, print's time-tested and proven effectiveness deserve to be part of your next campaign.
The American Institute of Graphic Arts (AIGA) will be holding its second annual Giving Gala next month in Charlotte. Residents of Gastonia will no doubt want to make the short trip to attend this festive holiday event.
You’ve heard about content marketing, but is it right for your business? Here are three approaches to ensure investing in this strategy pays off.
Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.
You want it to become recognizable in the eyes of both current and potential consumers. To help, we’ve come up with some tips to consider when designing your brand’s logo.
Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.
Here are just a few benefits you might discover when you join a professional organization.
If you’re looking to redesign your website or simply improve the performance of your homepage, keep reading for our list of must-have homepage elements.
McKenney-Salinas Honda in Gastonia is planning to move to the former Toys R Us property in Franklin Square next summer.
Before you ditch yours, check out our reasons why you should still be using one to navigate the business world.
Designers of a new art mural that will be coming to downtown Gastonia are seeking input from the community about what should it should display to best represent the entire community of Gaston County.
It can be difficult to stay on top of all the words and phrases marketers need to know. We’ve compiled a handy list of definitions you can reference anytime.
If you're ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.
Blogs can do a lot for your business, and we're here to tell you exactly what benefits they can deliver.
“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. We’re here to tell you all about these marketing tools and why you should be using them.
We’ve compiled a list of what we feel are the most important questions to ask candidates in a job interview. By using you’ll be sure to get the answers you need to make an informed hiring decision.
We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.
The second United States qualifier of the Red Bull Pump Track World Championship will be held in Gastonia next month.
There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.
If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.
Backlinks are vital to an effective SEO strategy — they help websites rank higher on search engines and boost credibility. There are many ways to obtain backlinks, and we’ll tell you how and where to get them.
In order to attract Gen Z consumers, you need to understand their motivations and strategize your approaches accordingly. We’ve outlined a few characteristics about Gen Zers and how you can use them in your marketing efforts.
The Belmont General Store, formerly the Stowe Mercantile Co., in Belmont will become a barber shop and outdoor clothing store this fall. Those from nearby Gastonia will no doubt want to see what this new store has to offer.
Brand voice is the emotion and personality that go into a brand’s communications, from the language it uses to the images in its marketing assets.
There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.
With the Fourth of July coming up this week, it's important to consider ways in which you might try to maximize your marketing efforts.
Your GMB Business Profile has a large impact on both your online and offline success. We’ll tell you how it does so.
Kweli Meadows from North Gaston High School, which serves Dallas and the central portion of northern Gaston County, including Gastonia, was recently visited by United States Representative Patrick McHenry to demonstrate his entrepreneurial spirit.
Fortunately, there are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small business.
If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.
You start with a product that you want to sell, but you're not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.
How do you decide which person to bring on the team? Fortunately, there are a few tips to keep in mind. Here’s how to find the right candidate for a job.
Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.
Academy Sports + Outdoors recently opened a new store in Gastonia, offering gear for athlete, grill master, and outdoor enthusiasts, with products ranging from kayaks and rifles to bikes and soccer balls.
There are tried and true plans that can benefit your social networking. To get you started, check out these strategies for successful social media marketing.
Ensuring your small business website is search engine optimized should be high on the list of marketing to-dos. Keep these tips in mind to optimize your website for search engines.
Can you find your business online? Not only should a company have a website, but with modern demands, that website should be well-functioning and easy to use.