Minute Press News & Blog

Don’t let your potential customers be the ones who got away. Take the time to invest in a website that works.

There are billions of people out there searching social media sites every day. Make sure your business is ready to go fishing in that deep social media sea for potential customers.

Content helps small businesses establish authority and expertise in an industry, as well as garners leads that may not have existed. So, what are you waiting for?

Gastonia will have a new chief of police beginning next month.

In the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing.

Your business can meet with potential customers where they are, while generating leads and saving you money.

When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook.

The Atlantic League of Professional Baseball (ALPB) will be expanding to Gastonia.

If you’re in a leadership position or hoping to be one day, try implementing humor into more of your interactions. Even if you’re not the funniest person in the world, you may discover a witty side that’s able to put people at ease and make people chuckle.

When it comes to marketing your small business, let social media do some heavy lifting by taking advantage of hashtags to promote your products and services.

Marketing is a key part of your small business plan, so make sure to carefully consider the do’s and don’ts in order to create a plan that works well and grows your business.

Your company culture is your saving grace even during these unusual circumstances, but when your culture thrives, so will your business.

A new WhiskGars Cigar & Co. cigar and cocktail lounge will be coming to downtown Gastonia.

Ready to get social? Let’s chat about some effective tips on how to use social media platforms to your advantage and market your business.

Your goal is for viewers to take that extra step and become active. What better way to do just that than a strong call to action?

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy.

When it comes to a business’s online presence, carefully-crafted calls to action are vitally important. A CTA that draws visitors in and generates constructive leads will result in higher engagement and increased customer sales.

There’s no doubt about it—the future of marketing lies in videos. Which means, if a business wants to stay current on the latest marketing trends, it should have a comprehensive video strategy.

When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.

The Schiele Museum in Gastonia now has a new expanded outdoor exhibit.

If you’re struggling to create an effective landing page for your business, check out these top 10 tips.

Social media is not simply about putting content out into the world, but rather about creating a two-way relationship with your audience—listening, engaging and building relationships.

Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow?

Darron Hollywood" Glenn will be re-opening his business, Hollywood Fit, this month after being approved by the North Carolina Department of Revenue as an essential business.

If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

How to become better with resumes In 6 minutes. Check out our 6 tips to improve your resume and check the eye of employers.

Just like our homes, businesses need a little freshening up every now and then. Today, we’re going to talk about six solutions to spring clean your small business.

International Minute Press is joining with other local businesses to help Gastonia, NC and the rest of the US Bounce Back. Check here for free business resources.

While every business encounters its own unique situations, navigating this crisis and carrying your business through it will take continued marketing.

The Metro Diner will be opening a new location of the chain in the new Franklin Woods commercial center that is currently being built in Gastonia.

When it comes to supporting local business, you’re not just helping your community—it supports you too. Check out these reasons why going local helps you out in the long run.

Memes are a great way to engage with customers, but as a business, you have to walk a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.

While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online.

What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.

International Minute Press is here to help you reach your customers. Once you know who and where your audience is, you need to make sure and build campaigns around their interests. Use keywords they'll be searching for and make advertisements that indicate that your client's products or service solves a problem for your customers. Read on to learn 5 ways to continue marketing your business in times of uncertainty.

How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

A new residential development will be coming to Gastonia, just south of the city limits. The site is 55 acres in size and will have 85 modular homes.

Check out some of the ways humor can help your marketing campaigns, and even a few tips to establish your brand of humor.

If you want to grow your business and market online, here are a few reasons why you should implement LinkedIn into your social media strategy.

Writing an effective mission statement is vital to building a successful business strategy. Try out these tips to make sure your mission statement is as compelling as possible.

The Spring County Government Academy of Alamance County will be starting next month. Residents of Gastonia will want to attend this workshop to learn more about their countys government.

In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students?

Check out 4 menu design strategies that have come from the pros. A great restaurant menu design can enhance a dining experience, help customers makes satisfying choices and stimulate appetite. Master the basics and then take your restaurant's menu to the next level.

Taking a stance on a hot topic might seem like the right thing to do, but it can have a huge impact on the perception of your business. Consider the pros and cons before you do—or don’t—take action.

Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. Create effective infographics for your business with these helpful tips.

Your culture sets you apart from other employers, either in a good way or… not so good way. Ensure a great company culture that supports employees (and clients) with this handful of tips.

How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.

One of several new 7-Eleven convenience stores will be coming to the corner of Union Road and Neal Hawkins Road in Gastonia.

Your business card is an element of your brand and your brand is someone’s assumption of you as a company. This is why we need to convey the right information about who you are and what you do in a noteworthy, influential, and eloquent manner. Check out our tips to improve your business cards with a few easy upgrades.

Great content marketing moves the needle, and blogging is the best place to start. Read these five tips for starting a successful blog for your business.